Corporate Profile

Business Information


  • Business Name: Global Attractions Ltd
  • Office: Via IV Novembre, 92 20021, Bollate, Milan, Italy
  • Email:
  • Telephone Number: +39 02 33 30 16 91

General Business Activities

Global Attractions Ltd is the specialised design division of the Global Attraction SPI AB group of companies, based in Europe and our customers span the globe. To serve our customers effectively, it is necessary to have a global sales presence in the UK, Italy, Ireland, France, Germany, Sweden, Denmark and Norway. Baltic’s & Russia, Hungary, Middle East, Australia and Singapore, Hong Kong and China.

Company Strategy

  • Purpose – To be an innovative leader in the Leisure concept design industry by providing creative design solutions and enhanced turnkey product delivery service, which secure our customer relationships and in turn their profitability.
  • Vision - To provide quality design and implementation services that exceed the expectations of our valued customers.
  • Mission Statement – To build long-term relationships with our customers and clients to ensure we are the first choice for any future attractions, by pursuing business through designing product and business innovation.
  • Core Values – We believe in treating our customers and their projects with respect and discretion, that way together we can achieve the creativity, invention and innovation necessary to produce spectacular projects together.
  • Goal – To become the obvious and first choice in the Leisure Attractions market

 Scope of work

Global Attractions conducts Concept Design Contracts and implementations of market leading leisure attractions. Our Job is to ensure that our customer’s projects are profitable and entertaining, whilst ensuring they have the best strategy for our customers return on investment. After all, the attractions and entertainment business is all about emotions and immersive experiences that must be delivered.

Being creative in partnership with our clients is a fundamental part of our business, our team views every new project as a challenge that deserves unique attention and development. Our group has delivered and built attractions worldwide and we understand what it takes to build successful and innovative attractions.

Our Projects

The attractions business is varied, and we work successfully on single and multiple projects for both regional family owned businesses, and large multi-national retail property owners and leading Attraction Parks.

Company Background

Global Attractions Ltd is part of the market leading SPI Global Play Group, which has been at the forefront of manufacturing and supplying of the indoor Adventure play industry since 1972. The group currently has over approximately 300 team members worldwide, with numerous offices and production facilities in Europe. Global Attractions Group has its HQ in Sweden and Design offices in Italy, Sweden, Belgium and UK.

Expected Growth

The Leisure Attractions market is a major growth sector and therefore our group is expected to double within the next 5 years. We continue to make substantial investment in the skills and creativity of our design and project management teams to meet these exciting growth challenges.